If there is one thing guarantees me a good work out in the gym, it’s a political slogan or soundbite and such was the case yesterday. I was just warming up, when there on the TV screen was Cameron being “very clear” in his usual opaque fashion and behind him the slogan ‘A Britain that Rewards Hard Work’. Blood pressure . . . Richter scale . . . Go figure!
Is it any wonder the electorate are disengaged from politics, when such emotive rubbish is promoted at them? These words have come into existence from a VERY expensive advertising agency, who have tested them and many others with panels of people to see which words stimulate the greatest feel good factor. The fact they bear no resemblance to the truth is irrelevant.
Our kids are confronted by a world of disappearing jobs, student debt of frightening proportions and disappearing social support. They work hard at getting their degree, only to find the ‘reward’ for that hard work is huge indebtedness and no meaningful jobs with which to repay it. Added to which, they now live at home much longer and start families much later, in an insecure environment where they are changing jobs more frequently.
When I was starting out it was an easy decision. Office work at a good wage or an apprenticeship of 3 to 5 years at low pay but trained to a job that would catch up and often pass those office wages, once qualified. We invested in our young then.
In this environment I had no debt, got married within 5 years and bought a house for £5,000, which same house today will cost £300,000. The security of jobs was defined by the phrase ‘womb to tomb’ and so taking on the responsibility for a mortgage and family had that essential underlying reassurance.
Those were the ‘rewards’ for working hard and we did not have to work in today’s stressful environment. We took full lunch breaks and left work at 5 o’clock. We took our full holiday entitlement and certainly weren’t expected to think about, or continue working, after leaving the workplace.
There are no ‘rewards’ for working hard these days. Just a Neanderthal attitude that says “If you don’t like it go somewhere else!”, knowing full well that this is becoming more difficult, as technology takes jobs away from people and hands it to robots. I’m sorry Cameron, is this the ‘reward’ your distasteful slogan refers to? Do you expect the young to kill themselves just to keep a job that could disappear in 5 years’ time, as the robots get cleverer?
Even their education has been corrupted, as corporations seek to replace religions in providing their teachings about life. At least with religion there was a morality at work, biased though it was to each particular religion.
Immorality is now the order of the day, as text book content is edited to ensure the ‘facts’ do not conflict with corporate policy and strategy. We are no longer training them to go out into the world to make their unique contribution but turn them into ‘consumers’, towing the corporate line if they are lucky enough to find work!
We campaign, rightly so, for the relief of so many vulnerable people suffering disability and disadvantage, whilst corporate backed government is now creating a whole Society that is hugely underprivileged, disadvantaged and vulnerable.
Our young are the lifeblood of innovation and competition. Look at their contribution to the development of the internet. The moral depravity of Society has now sunk so low that, in the words of anthropologist Alain Bertho “Youth is no longer considered the world’s future but a threat to its present.”
The corporate world is fully aware of this and hence, with political connivance, the war on our young takes the shape of global monopolies, deliberately created to stifle education, innovation and competition.
What they don’t want is a bunch of young Richard Branson’s coming along and unsettling the comfy status quo. After all, look what he did to the cosy British Airways monopoly of Atlantic air routes. Big corporations are too inflexible to fight innovation and they know it and so their answer is to suppress.
Perhaps there is a glimmer in the growing number of disastrous financial reports now appearing from these monoliths, as their conniving and false accounting breeds its repercussions. What is becoming evident is that ‘Too Big to Fail’ is sounding their death knell and that the young will, eventually, have their day.
As an aside, I Know I should be grateful to all political parties for their positive contribution to my current fitness regime . . . But I just can’t work up the enthusiasm!
Until the next time
Thinking from his Book: Global Magna Carta. Returning Power to the 99% . . . If They Want It! By J T Coombes